At Faire Child, we believe in transparency. When it comes to our products, our materials, and our practices, we believe our customers deserve to know exactly what we stand for and what goes into every product we produce.
At its core, the transparency is about being responsible and fair to both people and the planet. As consumers and business owners alike become more conscious of how their actions affect the world around them, there has been a demand for products that are more ethical and environmentally friendly. However, the transparency movement in fashion isn’t just the latest marketing gimmick, it’s a movement that demands and produces real, genuine change that the fashion industry desperately needs. As touched on in previous posts, the fashion industry is one of the worst industries when it comes to environmental impact. It’s also an industry that relies heavily on sweatshop labour from workers in developing countries.
Given the nature of the industry, the importance and need for transparency in fashion cannot be understated. Fashion Revolution is a group dedicated to promoting transparency within the world of fashion They recently did a study of 150 major fashion retailers to determine how transparent they each company was. The brands were scored out of 250 with the average score being only 52 and 12 brands even scoring 0. Unfortunately, the results prove why the transparency movement is so important. Without it, it can be hard to hold brands accountable. Transparency allows consumers to make informed decisions to help encourage good, ethical practices within all sectors of the fashion industry.
As consumers, the lack of transparency of many retailers can make it challenging to select clothing that is ethically produced and kind to the environment. Thankfully, mobile platforms such as Good on You have done a lot of the grunt work and allow for consumers to examine many major brands to help determine where they fall with regards to ethics, sustainability, and their business practices. When it comes to assessing a brand, Good on You examines how the company in question interacts with people, the planet, and animals. The brand is then given a rating from 1-5 with 5 being the highest score and 1 being the lowest.
The next time you are in the market for some new clothes, we recommend downloading the Good on You app. After all, information is power and the best consumer is an informed consumer.